Twilly d’Hermès Scent to Court Millennials
PARIS – Hermès is wooing Millennials with Twilly d’Hermès, its latest fragrance. The house’s perfumer Christine Nagel was given carte blanche to create the feminine...
Category : fragrance
Angelina Jolie: Guerlain New Muse
MODERN MUSE: Angelina Jolie is the muse of Guerlain’s upcoming new women’s fragrance. Thierry Wasser, the LVMH Moët Hennessy Louis Vuitton-owned beauty brand’s perfumer, gleaned...
Amanda Seyfried on New Givenchy Scent, Social Media
NEW YORK — Amanda Seyfried had two big reveals Tuesday night: She unveiled the new Givenchy Very Irresistible fragrance that she is the face of...
Tommy Bahama to Launch Maritime Fragrance
Housed in a clear blue colored bottle with a nautical touch, Tommy Bahama’s newest men’s fragrance exudes the carefree spirit of the sea. Maritime, which...
Journeymen to Launch Urban Outfitters, Add Another Fragrance
Natural deodorant start-up Journeymen is taking its next steps. The business, founded by former VF Corp. employees Sean Donovan and Brandon Rich, is rolling out...
Rag & Bone Launches Fragrance, Mulls Candles
Industry sources estimate that the fragrance business could make up as “It’s a natural extension of the brand,” said Marcus Wainwright, Rag & Bone chief...
Strangelove to Launch Oudh-Centered Fragrances at Bergdorf
New York-based Strangelove NYC is bringing its brand of edgy, romantic fragrance to its home base. The brand, led by chief executive officer and founder...
Acqua di Parma Goes Luxe, Plots Retail Expansion
NEW YORK — Acqua Di Parma looked to the opera to develop its most luxe fragrances to date. This story first appeared in the September...
Ariana Grande’s Second Fragrance Set to Sweeten Holiday Tills
After making a splashy debut on the scent scene with her fragrance Ari selling more units than any other launch last year, the pop star...
Artistry Plunges Into Prestige Fragrance With Flora Chic
In the crescendo of a painstaking effort to elevate Artistry’s positioning, the direct-selling skin-care and cosmetics brand is launching its first prestige fragrance....