According to the Internet, yesterday was ‘No Bra Day’ – a day to raise breast cancer awareness and show support for all women affected. Or at least, according to some men with access to a Twitter account who are championing it. #NoBraDay follows in the footsteps of the Ice Bucket Challenge and the no make-up selfie campaign by encouraging social media users to get in on the act for a good cause. With October being Breast Cancer Awareness month, the hashtag is meant to inspire and motivate all bra wearers to ditch the lingerie for a day and go bra-less.
Read More: Why You Can Stop Worrying About Breast Cancer
Where it differs to the Ice Bucket Challenge and no make-up selfie campaign is the slightly creepy and exploitative nature of it. Plus it’s unclear what the actual goal of going bra-less is. There’s no mention of fund-raising or backing by any breast cancer charities, and sparse information on self-examination.
Some were Cheered By the Prospect.
I was feeling so down but this #NoBraDay talk has cheered me up LMAO
— FillUpOrlandoStadium (@_lesetja_) October 13, 2015
Some Users Pointed Out if You’re Going to Do Something, Do it Properly.
Some stupid girls will still put on bra when the hashtag is clearly written #NoBraDay!!!
— The last Real Raster (@lord_Ganja) October 13, 2015
Other Users Questioned the Credibility of the Campaign.
I have no idea how NOT wearing a bra supports breast cancer. Not like it’s helping pay for research. #NoBraDay
Seeing more male tweets about #NoBraDay than females.
— ThatArsenalDude (@Arsenal_Dude_) October 13, 2015
— sasanka das (@unreasonablemai) October 13, 2015
Cancer British accepted it didn’t understand much about it while approached for discuss No Bra Evening. Therefore we approached the Facebook team who founded it for remark, put up from the mystical Anastasia Doughnuts the roots of your day appear only a little unstable It’s not going to function as the very first time a great trigger hasbeen hijacked by pranksters to make the most of ladies (and males).
Read More: The Cancer That Kills More Women Than Breast Cancer
In June, the #HoldACokeWithYourBoobsChallenge came under fire for duping hundreds of women into posting provocative pictures of themselves online. Originally started to poke fun at the Ice Bucket Challenge and no make-up selfie campaign, it soon escalated, with people believing it was all for charity. As for No Bra Day, for the most part it seems women are finding other ways of raising support and awareness, with a reassuring absence of ‘no bra pictures’ being posted.