Taylor Swift has been drafted in to perform at the event in Austin, Texas on Saturday October 22 and organizers hope it will help to attract spectators. Circuit of the Americas chairman Bobby Epstein said: ”How do we expand our audience? That’s what this headliner does. In the past we have chosen headliners that are a great match with our existing demographic. ”But I don’t need our existing demographic alone. We need the future.
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We think we will sell every ticket that we have got and it is because of the combination of both Formula 1 and Taylor Swift.” Meanwhile, the 26-year-old singer has had a busy time of it recently, cementing her status as pop superstar when she picked up the Album of the Year gong at this year’s Grammy Awards. Speaking to accept the honour, she said: ”As the first woman to win Album of the Year at the Grammys twice, I want to say to all the young women out there, there are going to be people along the way who will try to undercut your success or take credit for your accomplishments or your fame.
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”But if you just focus on the work and you don’t let those people sidetrack you, someday, when you get where you are going, you will look around and you will know that it was you and the people who love you who put you there. And that will be the greatest feeling in the world. Thank you for this moment.”