Womenz Magazine

BANG- Most anticipated Men’s Fragrance

Marc Jacobs BANGMarc Jacobs has come out with a fantastic advertising and marketing campaign for his new Men’s fragrance which is supposed to hit the official Marc Jacobs shops in July. It will be available worldwide in September 2010.

The promotion of the fragrance named “BANG” has been especially highlighted by the fact that Marc Jacobs himself appears in the campaign all naked, on a silver bed with a large perfume bottle between his legs. The campaign besides showing the body of Marc also attracts the masculinity and draws the audience to try and experience it.

Bang was created by Ann Gottlieb of such notes as black, white and pink pepper. A heart is enriched with masculine woody notes, while a base includes elemi resin, aromatic benzoin, vetiver, white moss and patchouli. The fragrance arrives in a metal flacon (50 and 100 ml EDT), 150 ml aftershave balm 150ml, 200ml body and hair bath and 75 ml stick deodorant.

Bang will be available exclusively in Bloomingdales and Marc Jacobs official shops.

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