Singer Katy Perry has been named as the first ever face of Thomas Sabo Jewelry line in their 27-year history.
The ‘Teenage Dreams’ singer has been named as an ambassador for the firm and will feature in the company’s spring/summer advertising campaign for their latest Pop Now collection, which is influenced by the elements of pop art, music, disco and neon.
According to the deal, Thomas Sabo will sponsor Katy’s concerts, while she will only wear their jewelry and make an appearance at trade show Inhorgenta in Munich.
“With this, Thomas Sabo is once more underlining its international position as leading lifestyle brand for sterling silver jewelry.”