Beyonce parades her curves in a bikini as she strips off to promote H&M’s new clothing collection. The pop star mum-of-one proves she’s lost none of her sex appeal in the semi-buff following the birth of her daughter Blue Ivy last year. Pick of the bunch is a snap of the singer modelling a yellow two-piece.
She runs her fingers through her cascading locks and fires smoking eyes at the camera. Eyes are also drawn to her bountiful hips and her toned bejewelled tummy. Other images feature the singer clad in a black bikini and a patterned number. She’s also seen sizzling in the sun as she sprawls out on a float in her black swimwear.
Last month it was confirmed that the chart-topper had signed up to be the face of the high street store’s summer 2013 campaign. The ads, titled Mrs Carter In H&M, will feature designs heavily influenced by Beyoncé’s personal style. She’s recorded a song, Standing On The Sun, to soundtrack a video that’s been made to publicise the range.
Speaking about her H&M collaboration, she said: “I’ve always liked H&M’s focus on fun and affordable fashion. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.”
Last December, it was announced that Beyoncé had partnered with Pepsi in a multi-year deal estimated at over £30million.