The angular, refined simplicity of Jil Sander is back this time in a bottle. A new men’s fragrance launching this month, called Ultrasense, marks the first scent to be released under Sander’s name since she returned to her label in 2012.
I was thinking of a certain kind of men and what they have in common,”stated Sander. “They are successful not because they like success or money or other riches. They succeed because they never followed the crowd, but set out for their own vision. I feel an affinity to this kind of man, since I chose to fight for my ideas as well.
Ultrasense also represents an intense partnership between Sander and license holder Coty Prestige, which started moving forward on the design aspects of a previously planned project at the same time Sander was returning to her fashion house. Meeting every month or more during the eight-month development period, Sander was specific about every aspect, explained Edgar de Trentinian, marketing director of Jil Sander fragrances for Coty Prestige. Her vision was of a modern, pure and valuable end product true to her aesthetic of understatement.