Kim Kardashian and Kanye West continue to make money from their love, this time by appearing in Balmain’s Spring 2015 ‘Army Of Lovers’ menswear campaign. In the campaign Kanye wears a black tux jacket, a geometrical black and white leather hoodie and, wait for it, leather trackies. While Kim just casually lies across the wreckage of a smashed-up car: now that’s romance.[contentblock id=1 img=adsense.png]
Balmain, a French fashion house, was founded in 1946 – its founder, Pierre Balmain, outfitted Ava Gardner and Brigitte Bardot: he was known for cutting dresses that gave women ‘impossible’ curves. Today, the label is led by Olivier Rousteing, who took over in 2011 when he was just 25. Today, Rihanna, the Kardashians and up-and-coming models are its strongest ambassadors. Its look is edgy, always a touch military or retro and often overtly sexy.