Traditional maternity lingerie, with its frumpy fit and bland designs, is usually far from sexy. But a runway show during New York’s Lingerie Fashion Week may have changed how expecting mothers look at lingerie for good.
Colorful bras and underwear featuring decorative bows, nursing clips and cotton lining were modeled by women from Expecting Models Inc., an agency that represents pregnant professional talents. The visibly surprised front-row were given the opportunity to see for themselves how functionality, support and comfort don’t necessarily need to compromise on style or quality.
‘No expecting or breastfeeding mom ever has to wear frumpy lingerie or break the bank to feel and look sexy,’ You! Lingerie founder and CEO, Uyo Okebie-Eichelberger, said in a statement. ‘Beautiful maternity lingerie no longer needs to be a dream, in fact, we demand for it to be a necessity. That was always the goal. This is where we come in!’
Lingerie Fashion Week held its spring/summer 2014 festivities between August 1st and 3rd in New York. Aside from a designer who created garments with 24-karat gold thread, You! Lingerie’s maternity collection piqued both curiosity and guilty glances.
‘We are excited to take part in this incredible showcase,’ said Ms Okebie-Eichelberger. ‘We have worked really hard, so we are very proud to flaunt our gorgeous maternity and nursing products on the catwalk and Lingerie Fashion Week is an impeccable avenue to do that.’